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Lieferantenmanagement
China
58
Consumer behaviour
39
Konsumentenverhalten
36
Social network
19
Soziales Netzwerk
19
Firm performance
17
Supplier relationship management
17
Unternehmenserfolg
17
Brand management
14
Markenführung
14
Business network
12
Marketing
12
Unternehmensnetzwerk
12
Cultural identity
11
Relationship marketing
11
Kulturelle Identität
10
Marketingmanagement
10
B-to-B-Marketing
9
Beziehungsmarketing
9
Business-to-business marketing
9
Emerging economies
9
Schwellenländer
9
Emotion
8
Marketing management
8
Multinationales Unternehmen
8
Transnational corporation
8
Brand
7
Brand image
7
Customer satisfaction
7
International marketing
7
KMU
7
Markenartikel
7
Markenimage
7
SME
7
Confidence
6
Innovation management
6
Innovationsmanagement
6
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6
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6
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English
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Barnes, Bradley R.
15
Wang, Cheng Lu
4
Siu, Noel Y. M.
3
Yen, Dorothy A.
3
Berger, Ron
2
Herstein, Ram
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Shi, Yizheng
2
Silbiger, Avi
2
Abosag, Ibrahim
1
Ashnai, Bahar
1
Chan, Allan K. K.
1
Dong, Maggie Chuoyan
1
Fam, Kim-Shyan
1
Gadalla, Eman
1
Huang, Ying
1
Kouchtch, Sergei
1
Lee, Liane W. Y.
1
Liu, Matthew Tingchi
1
Lowe, Ben
1
Mitchell, Paul
1
Naudé, Peter
1
O'Reilly, Daragh
1
Sharma, Piyush
1
Shi, Guicheng
1
Smirnova, Maria
1
Xiao, Zhenxin
1
Yen, Dorothy
1
Yen, Dorothy Ai-wan
1
Yu, Qionglei
1
Zeng, Fue
1
Zhou, Lianxi
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
3
Journal of international marketing
2
Handbook of institutional approaches to international business
1
International business review : the official journal of the European International Business Academy
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Marketing intelligence & planning
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ECONIS (ZBW)
17
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1
The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu
;
Shi, Yizheng
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
Saved in:
2
The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
Saved in:
3
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
4
The role of renqing in mediating customer relationship investment and relationship commitment in China
Shi, Guicheng
;
Shi, Yizheng
;
Chan, Allan K. K.
;
Liu, …
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 496-502
Persistent link: https://www.econbiz.de/10009159494
Saved in:
5
The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
6
Moving towards equilibrium in industrial markets : an analysis of dyadic paired relationships
Barnes, Bradley R.
;
O'Reilly, Daragh
;
Lowe, Ben
- In:
Journal of strategic management education : JSME
5
(
2009
)
3/4
,
pp. 151-166
Persistent link: https://www.econbiz.de/10003981338
Saved in:
7
Opportunism as the inhibiting trigger for developing long-term-oriented western exporter : Hong Kong importer relationships
Barnes, Bradley R.
;
Leonidou, Leonidas C.
;
Siu, Noel Y. M.
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 35-63
Persistent link: https://www.econbiz.de/10003982227
Saved in:
8
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
Saved in:
9
Exploring Western and Chinese business relationship paradigms
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Handbook of institutional approaches to international …
,
(pp. 515-532)
.
2012
Persistent link: https://www.econbiz.de/10009548227
Saved in:
10
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar
;
Smirnova, Maria
;
Kouchtch, Sergei
;
Yu, …
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
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