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Resource interaction : Key concepts, relations and representations
Prenkert, Frans; Hedvall, Klas; Hasche, Nina; Eklinder … - In: Industrial marketing management : the international … 105 (2022), pp. 48-59
Persistent link: https://www.econbiz.de/10013494011
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Interacting with large customers : resource development in small B2B suppliers
Bocconcelli, Roberta; Murmura, Federica; Pagano, Alessandro - In: Industrial marketing management : the international … 70 (2018), pp. 101-112
Persistent link: https://www.econbiz.de/10011863796
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Reconfiguring supplier relationships between local and global : history matters
Tunisini, Annalisa; Bocconcelli, Roberta - In: Industrial marketing management : the international … 38 (2009) 6, pp. 671-678
Persistent link: https://www.econbiz.de/10003889464
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"Made in Italy" : the Italian contribution to the development of business marketing discipline and practices
Bocconcelli, Roberta; Grandinetti, Roberto; Tunisini, … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 161-196
Persistent link: https://www.econbiz.de/10011413357
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Handling resource deficiencies through resource interaction in business networks
Tunisini, Annalisa; Harrison, Debbie; Bocconcelli, Roberta - In: Industrial marketing management : the international … 109 (2023), pp. 154-163
Persistent link: https://www.econbiz.de/10014282244
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Intra- and inter-organizational tensions of a digital servitization strategy : evidence from the mechatronic sector in Italy
Galvani, Serena; Bocconcelli, Roberta - In: The journal of business & industrial marketing 37 (2022) 13, pp. 1-18
Persistent link: https://www.econbiz.de/10013538907