The service value proposition plays a key role in defining the most appropriate mix of components in service operations management. However, service companies often find it difficult to obtain a good understanding of how customers differentially value the service components that are offered by...

What makes companies such as Wal-Mart in the U.S., Metro Group in Germany and Tesco in the United Kingdom, so willing to adopt RFID technology? More precisely, what are those factors that matter most and least to firms when considering an investment in RFID? And how does the importance of such...