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Moschis, George P. - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 295-307

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Weaver, S. Todd; Moschis, George P.; Davis, Teresa - In: Australasian marketing journal 19 (2011) 4, pp. 247-256

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Lee, Euehun; Mathur, Anil; Choong, Kwai Fatt; Moschis, … - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 793-805

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Nguyen Hung Vu; Moschis, George P.; Shannon, Randall - In: International journal of consumer studies 33 (2009) 4, pp. 486-495

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Moschis, George P.; Lee, Euehun; Mathur, Anil; Rigdon, … - In: International journal of consumer studies 39 (2015) 4, pp. 380-386

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Grougiou, Vassiliki; Moschis, George P.; Kapoutsis, Ilias - In: The journal of consumer marketing 32 (2015) 4, pp. 278-289

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