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This offer self-destructs in 3... 2... 1... : improving the effectiveness of "that's-not-all" techniques in promotional emails
Gong, Zijian
;
Bichard, Shannon L.
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011875324
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