In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing decisions. However, their influence varies depending on the products and cultures, and many particularities of this phenomenon remain under-researched. This is especially true...

Current environmental trends in production and marketing resulted in a close-loop situation, when on the one hand consumers demand environmentally !iendly and ecological products and are ready to pay price premiums for them, on the other hand, marketers explore usage of environmentally friendly...

FDI in to the 10 counties of Lithuania is analyzed for the first time using new regional data now available for this small transition economy. At the county level, Lithuania appears to be exhibiting export led growth which is increasing business and household incomes despite a substantial number...