Purpose – The effects of social learning and network externalities in the diffusion of a new product imply that there should be local spillovers from existing owners to new adopters in a closely related community. Using the data from a unique household survey in rural China, this paper aims to...

Using the 1999 durable consumption survey data in rural China, we examine the importance of local spillovers in the diffusion of three major durable goods, i.e., color television set, washing machine, and refrigerator. We find that, with control for many family characteristics, a household is...

Purpose – The effects of social learning and network externalities in the diffusion of a new product imply that there should be local spillovers from existing owners to new adopters in a closely related community. Using the data from a unique household survey in rural China, this paper aims to...