Riscinto‐Kozub, Kristen; Childs, Nancy - In: International Journal of Wine Business Research 24 (2012) 4, pp. 287-301
Purpose – The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries ( n =233) and half of which did not ( n =212). Smaller wineries are dependent on wine sales at the “cellar door”...
