"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Chapter 1 The Current State -- Why Demand Management Matters More Than Ever -- The One-Number Forecast -- Forecast by Exception -- Fitting Demand to Supply versus Fitting Supply to...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Acknowledgments -- About the Author -- Chapter 1 The Digital Economy and Unexpected Disruptions -- Disruptions Driving Complex Consumer Dynamics -- Impact of the Digital Economy -- What Does All This Mean? -- Shifting to...