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Reprint of "Integration of logistics and cloud computing service providers : cost and green benefits in the Chinese context"

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The moderating roles of risk and efficiency on the relationship between logistics performance and customer loyalty in e-commerce

Ramanathan, Ramakrishnan - In: Transportation Research Part E: Logistics and … 46 (2010) 6, pp. 950-962

Using data from online customer ratings, we explore how the relationships between logistics performance and customer loyalty are affected by risk characteristics of products and efficiencies of the websites. Risk is defined in terms of price and ambiguity of products. Efficiency is interpreted...

Persistent link: https://www.econbiz.de/10009211365