Narrow search
Showing 1 - 2 of 2
Cover Image
Exploring the domestic relationship between mega-events and destination image : the image impact of hosting the 2012 Olympic Games for the city of London
Kenyon, James Andrew; Bodet, Guillaume - In: Sport management review 21 (2018) 3, pp. 232-249
Persistent link: https://www.econbiz.de/10011871280
Cover Image
Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397