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~subject:"Loyalty program"
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Loyalty program
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
20
Relationship marketing
20
Theorie
20
Theory
20
Einzelhandel
15
Retail trade
15
Kundenbindungsprogramm
14
Marketing
12
Meta-Analyse
11
Meta-analysis
11
Brand management
10
Markenführung
10
Online retailing
10
Online-Handel
10
Advertising effects
9
Brand image
9
Markenimage
9
Market research
9
Marktforschung
9
Werbewirkung
9
Brand
8
Corporate Social Responsibility
8
Markenartikel
8
Sales promotion
8
Verkaufsförderung
8
Mathematical programming
7
Mathematische Optimierung
7
Advertising
6
Corporate social responsibility
6
Internet marketing
6
Marketing theory
6
Marketingtheorie
6
Multivariate Analyse
6
Multivariate analysis
6
Netherlands
6
Niederlande
6
Online-Marketing
6
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English
14
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Bijmolt, Tammo H. A.
14
Dorotic, Matilda
7
Verhoef, Peter C.
6
Fok, Dennis
3
Breugelmans, Els
2
Krafft, Manfred
2
Leenheer, Jorna
2
Sesé, F. Javier
2
Viswanathan, Vijay
2
Basso, Leonardo J.
1
Fok, D.
1
Koetterheinrich, Kim
1
Melnyk, Valentyna
1
Minnema, Alec
1
Non, Mariëlle
1
Vafainia, Saeid
1
Zhang, Jie
1
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Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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MSI reports : working paper series
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ECONIS (ZBW)
14
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1
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
2
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
3
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
4
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
5
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
6
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
7
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
8
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
9
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
10
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
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