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~subject:"Loyalty program"
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Loyalty program
Beziehungsmarketing
11
Relationship marketing
11
Einzelhandel
10
Retail trade
10
Consumer behaviour
9
Konsumentenverhalten
9
Online retailing
6
Online-Handel
6
Kundenbindungsprogramm
4
Sales promotion
4
Verkaufsförderung
4
Customer retention
3
Distribution channel
3
Food retailing
3
Kundenbindung
3
Lebensmitteleinzelhandel
3
Multichannel strategy
3
Multikanalvertrieb
3
Vertriebsweg
3
Advertising effects
2
Cluster analysis
2
Communication
2
Electronic Commerce
2
Electronic intermediaries
2
Italien
2
Italy
2
Kommunikation
2
Loyalty data
2
Loyalty programs
2
Marketing
2
Medium preference
2
Print vs online
2
Promotional flyers
2
Retail
2
Shopper marketing
2
Touchpoints
2
Werbewirkung
2
Absorption
1
Absorptive capacity
1
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Undetermined
3
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Article
3
Book / Working Paper
1
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Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
4
Author
All
Ieva, Marco
4
Ziliani, Cristina
4
Salvietti, Giada
1
Published in...
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International journal of retail & distribution management
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
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ECONIS (ZBW)
4
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1
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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2
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
3
Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina
;
Ieva, Marco
-
2025
-
Second edition
Persistent link: https://www.econbiz.de/10015325628
Saved in:
4
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
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