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Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069
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Price advertising and coupons in a monopoly model
Caminal, Ramón - 1995
Persistent link: https://www.econbiz.de/10000905244
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Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray - 1997
Persistent link: https://www.econbiz.de/10000975614
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An economic rationale for couponing
Houston, Douglas A. - In: Quarterly journal of business and economics : QJBE 24 (1985) 2, pp. 37-50
Persistent link: https://www.econbiz.de/10001020381
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Couponing as a promotional tool : consumers do benefit
Antil, John H. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 316-327
Persistent link: https://www.econbiz.de/10001020603
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Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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Couponing
Call, Guido - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 32 (2003) 11, pp. 1372-1377
Persistent link: https://www.econbiz.de/10001826244
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The optimal face value of a discount coupon
Ben-Zion, Uri; Hibshoosh, Aharon; Spiegel, Uriel - In: Journal of economics & business 51 (1999) 2, pp. 159-174
Persistent link: https://www.econbiz.de/10001418222
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Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray - In: Vertical relationships and coordination in the food …, (pp. 225-250). 1999
Persistent link: https://www.econbiz.de/10001420763