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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10012800229