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Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus; Zhong, Yun Ying; Tanford, Sarah - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 7, pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
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Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah; Hwang, Eunmin; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 27 (2018) 1, pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
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Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin; Baloglu, Seyhmus; Tanford, Sarah - In: International journal of hospitality management 76 (2019) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
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Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.; Bowen, John T.; Baloglu, Seyhmus - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384