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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: MSI reports : working paper series (2003) 4, pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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Loyalty programmes : current knowledge and research directions
Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646
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Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna; Bijmolt, Tammo H. A. - In: Journal of retailing and consumer services 15 (2008) 6, pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
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The effects of introducing and terminating loyalty programs
Melnyk, Valentyna; Bijmolt, Tammo H. A. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Advancing research on loyalty programs : a future research agenda
Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846