Medina, Paolina C.; Mittal, Vrinda; Pagel, Michaela - National Bureau of Economic Research - 2021
In this study, we quantify the effects of receiving stocks from certain brands on spending in the brand's stores. We use data from a new FinTech company called Bumped that opens brokerage accounts for its users and rewards them with stocks when they shop at previously elected stores. For...
