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Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.; Esmark, Carol L.; Noble, Charles H. - In: Journal of business research : JBR 67 (2014) 3, pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
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The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy; Gillespie, Erin A.; Noble, Stephanie M. - In: Journal of business research : JBR 69 (2016) 2, pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
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Open versus selective customer loyalty programmes
Esmark, Carol L.; Noble, Stephanie M.; Bell, John E. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
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Coupon clipping by impoverished consumers : linking demographics, basket size, and coupon redemption rates
Noble, Stephanie M.; Lee, Kang Bok; Zaretzki, Russell; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 553-571
Persistent link: https://www.econbiz.de/10011734920