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The case portrays a situation that can be encountered in any electronic market set up to match buyers with sellers. The company AHX operates in the aerospace hardware market for fasteners and similar small items. The case demonstrates most of the elements to be considered in a market of...
Persistent link: https://www.econbiz.de/10014165899
This teaching case covers MTU Aero Engines, a German aerospace company. The focus is on alliances both vertical and horizontal to highlight a unique strategic position of the firm as a first tier systems supplier to the aircraft engine OEMs. The company enjoys a strong position in a web of...
Persistent link: https://www.econbiz.de/10013063491
This case recites the history of the Boeing 787 partnering process with suppliers. The case covers the complex web of partnerships Boeing was involved in and how relational issues contributed to the long delay and cost overruns of the program. The reasons behind the global partnering strategy...
Persistent link: https://www.econbiz.de/10013016404