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The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
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Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective
Sestino, Andrea; Di Matteo, Serena; Amatulli, Cesare - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 23-45). 2023
Persistent link: https://www.econbiz.de/10013543047