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~subject:"Luxury goods"
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Luxury goods
Luxusgüter
26
Brand management
22
Markenführung
22
Markenartikel
19
Brand
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenpolitik
9
Luxury
8
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
5
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4
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4
Marke
4
Markenimage
4
Marketing
4
Rarity
4
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4
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4
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3
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Corporate Social Responsibility
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Marketingmanagement
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3
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3
Age group
2
Altersgruppe
2
Brand love
2
Business ethics
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CSR
2
Desirability
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English
26
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Kapferer, Jean-Noël
26
Valette-Florence, Pierre
6
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Kernstock, Joachim
2
Powell, Shaun M.
2
Tabatoni, Olivier
2
Ahearne, Michael
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Laurent, Gilles
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
2
The journal of product & brand management
2
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
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ECONIS (ZBW)
26
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Abundant rarity : the key to luxury growth
Kapferer, Jean-Noël
- In:
Business horizons
55
(
2012
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009623107
Saved in:
2
The artification of luxury : from artisans to artists
Kapferer, Jean-Noël
- In:
Business horizons
57
(
2014
)
3
,
pp. 371-380
Persistent link: https://www.econbiz.de/10010359480
Saved in:
3
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
4
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
5
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
6
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
Saved in:
7
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
Saved in:
8
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
9
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
10
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
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