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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013
Persistent link: https://www.econbiz.de/10009667670
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Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
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Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10011620594