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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
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Gofman, Alex
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International journal of innovation management
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ECONIS (ZBW)
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1
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
2
Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
3
Premium by design : how to understand, design and market high end products
Bevolo, Marco.
-
2016
pt. 1. Hope at checkout for everybody -- pt. 2. "Practical DNA" : the five must haves (rules) of the high end -- pt. 3. Vistas and new high end experiences -- pt. 4. Business tools that jump-start your high end.
Persistent link: https://www.econbiz.de/10014498411
Saved in:
4
Premium by design : how to understand, design and market high end products
Bevolo, Marco
;
Gofman, Alex
;
Moskowitz, Howard
-
2011
Persistent link: https://www.econbiz.de/10013547511
Saved in:
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