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The metaverse experience in luxury brands

Jiang, Qi; Kim, Miyea; Ko, Eunju; Kim, Kyung Hoon - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2501-2520

Persistent link: https://www.econbiz.de/10014430263

Increasing customer equity of luxury fashion brands through nurturing consumer attitude

Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1499

Persistent link: https://www.econbiz.de/10009620127

Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364

Persistent link: https://www.econbiz.de/10010408194

An exploratory study on the perceived agility by consumers in luxury brand omni-channel

Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166

Persistent link: https://www.econbiz.de/10013541974

Understanding Archetypes of Luxury Brands by Using VNA

Hoon Kim, Kyung; Xu, Bing - In: Luxury fashion and culture, (pp. 129-140). 2013

This study explores archetypes of luxury brand Chanel through the use of visual narrative art created from studying consumer blog entries. The chapter describes visual narrative art as a qualitative research tool. Mapping contexts and stories that blog entries describe figure out the archetype...

Persistent link: https://www.econbiz.de/10015370071