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The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa - In: International journal of retail & distribution management 43 (2015) 6, pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
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The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
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Fashion, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa - 2013
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of global cities. This article analyses the brand enhancement policies with the best impact on the territory (store management and events management), adopted by successful global...
Persistent link: https://www.econbiz.de/10013087164