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When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora - In: Journal of business research : JBR 123 (2021), pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
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The form of AI-driven luxury : how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
Pantano, Eleonora; Serravalle, Francesca; Priporas, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1771-1790
Persistent link: https://www.econbiz.de/10015194132
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia; Pantano, Eleonora - In: Building corporate identity, image and reputation in …, (pp. 347-362). 2022
Persistent link: https://www.econbiz.de/10012609405
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A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora; Pedeliento, Giuseppe; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
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To what extent luxury retailing can be smart?
Pantano, Eleonora; Passavanti, Rosanna; Priporas, … - In: Journal of retailing and consumer services 43 (2018), pp. 94-100
Persistent link: https://www.econbiz.de/10011883166