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Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Jain, Varsha - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; … - In: Journal of retailing and consumer services 38 (2017), pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Should a luxury brand's chatbot use emoticons? : impact on brand status
Li, Yuan; Shin, Hyunju - In: Journal of consumer behaviour 22 (2023) 3, pp. 569-581
Persistent link: https://www.econbiz.de/10014326124
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal; Shin, Hyunju; Jain, Varsha - In: Marketing intelligence & planning 41 (2023) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
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Luxury product to service brand extension and brand equity transfer
Ahn, Jiseon; Park, Jungkun; Hyun, Hyowon - In: Journal of retailing and consumer services 42 (2018), pp. 22-28
Persistent link: https://www.econbiz.de/10011825996
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Editorial: editorial introduction : luxury services focusing on marketing and management
Park, Jungkun; Ahn, Jiseon - In: Journal of retailing and consumer services 58 (2021), pp. 1-2
Persistent link: https://www.econbiz.de/10012430620
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A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun; Hyun, Hyowon; Toulany Thavisay - In: Journal of retailing and consumer services 58 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
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Luxury hospitality services : editorial comment
Back, Ki-Joon; Park, Jungkun; LaTour, Kathy - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 4
Persistent link: https://www.econbiz.de/10012800181