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Vegan luxury for non-vegan consumers : impacts on brand trust and attitude towards the firm
Lee Park, Camila; Fracarolli Nunes, Mauro - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462280
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Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer; Shin, Hyunju; Jain, Varsha - In: Journal of business research : JBR 183 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
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The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; … - In: Journal of retailing and consumer services 38 (2017), pp. 59-70
Persistent link: https://www.econbiz.de/10011743135
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Should a luxury brand's chatbot use emoticons? : impact on brand status
Li, Yuan; Shin, Hyunju - In: Journal of consumer behaviour 22 (2023) 3, pp. 569-581
Persistent link: https://www.econbiz.de/10014326124
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal; Shin, Hyunju; Jain, Varsha - In: Marketing intelligence & planning 41 (2023) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10014253348