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Luxusgüter
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Cavender, RayeCarol
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Kincade, Doris H.
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International journal of retail & distribution management
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Management of a luxury brand : dimensions and sub-variables from a case study of LVMH
Cavender, RayeCarol
;
Kincade, Doris H.
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 231-248
Persistent link: https://www.econbiz.de/10010384277
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A luxury brand management framework built from historical review and case study analysis
Cavender, RayeCarol
;
Kincade, Doris H.
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1083-1100
Persistent link: https://www.econbiz.de/10011505993
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