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Heine, Klaus - 2012

Persistent link: https://www.econbiz.de/10009532910

Espinoza Petersen, Francine; Heine, Klaus - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 79-90

Persistent link: https://www.econbiz.de/10009750441

Trommsdorff, Volker; Heine, Klaus - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 37 (2008) 12, pp. 1669-1674

Persistent link: https://www.econbiz.de/10003791105

Heine, Klaus; Gutsatz, Michel - In: The journal of brand management : an international journal 22 (2015) 3, pp. 229-245

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Gutsatz, Michel (ed.); Heine, Klaus (ed.) - 2018

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Gutsatz, Michel; Heine, Klaus - In: The journal of brand management : an international journal 25 (2018) 5, pp. 409-410

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Gutsatz, Michel; Heine, Klaus - In: The journal of brand management : an international journal 25 (2018) 5, pp. 411-423

Persistent link: https://www.econbiz.de/10011919417

Heine, Klaus; Atwal, Glyn; Crener-Ricard, Sandrine; … - In: The journal of brand management : an international journal 25 (2018) 5, pp. 474-487

Persistent link: https://www.econbiz.de/10011919451

Seidemann, Vera; Atwal, Glyn; Heine, Klaus - In: The wine value chain in China : consumers, marketing …, (pp. 47-61). 2017

Persistent link: https://www.econbiz.de/10011616060

Heine, Klaus; Atwal, Glyn; He, Jiaxun - In: Australasian marketing journal 27 (2019) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10012103232