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Between the mass and the class : antecedents of the "bandwagon" luxury consumption behavior
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 65 (2012) 10, pp. 1399-1407
Persistent link: https://www.econbiz.de/10009620250
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Explaining variation in conspicuous luxury consumption : an individual differences' perspective
Kastanakis, Minas N.; Balabanis, George - In: Journal of business research : JBR 67 (2014) 10, pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption
Stathopoulou, Anastasia; Balabanis, George - In: Journal of business research : JBR 102 (2019), pp. 298-312
Persistent link: https://www.econbiz.de/10012104013
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The price of social status desire and public self-consciousness in luxury consumption
Balabanis, George; Stathopoulou, Anastasia - In: Journal of business research : JBR 123 (2021), pp. 463-475
Persistent link: https://www.econbiz.de/10012435345
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The personality of luxury : a new measure and the effects of brand personality distinctiveness and congruence on consumer responses
Balabanis, George; Karpova, Aleksandra - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015399280
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A cross-cultural examination of sustainable luxury consumption : a comparative study of social norms, self-control and future orientation in the UK and China
Balabanis, George; Stathopoulou, Anastasia; Chen, Xiaolan - In: International marketing review 41 (2024) 6, pp. 1270-1299
Persistent link: https://www.econbiz.de/10015202384
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Cultural antecedents and consequences of luxury brand personalities
Balabanis, George; Karpova, Aleksandra - In: European journal of marketing 56 (2022) 8, pp. 2423-2454
Persistent link: https://www.econbiz.de/10013457357