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An exploration of men's brand relationships
Zayer, Linda Tuncay; Neier, Stacy - In: Qualitative market research : an international journal 14 (2011) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10008858051
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Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in advertising
Zayer, Linda Tuncay; Otnes, Cele - In: Gender, culture, and consumer behavior, (pp. 87-110). 2012
Persistent link: https://www.econbiz.de/10009544244
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Exploring the link between masculinity and consumption
Zayer, Linda Tuncay; Otnes, Cele - In: Brick & mortar shopping in the 21st century, (pp. 153-169). 2008
Persistent link: https://www.econbiz.de/10003618197
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A grounded theory of transition to involved parenting : the role of household production and consumption in the lives of single fathers
Harrison, Robert L.; Gentry, James W.; Commuri, Suraj - In: Gender, culture, and consumer behavior, (pp. 337-367). 2012
Persistent link: https://www.econbiz.de/10009544235
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Masculinity, intimacy, and consumption
Ourahmoune, Nacima - In: Gender, culture, and consumer behavior, (pp. 311-335). 2012
Persistent link: https://www.econbiz.de/10009544236
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Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
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Reframing gender and feminist knowledge construction in marketing and consumer research : missing feminisms and the case of men and masculinities
Hearn, Jeff; Hein, Wendy - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1626-1651
Persistent link: https://www.econbiz.de/10011407818