Google AdWords is one of the most established digital advertising platforms in the world, and is used by organisations of many different sizes to achieve their marketing goals. The platform is popular due to the support Google provides and the fact that it can be adapted to budgets of any size...

Online and digital/social media are increasingly important communication channels for reaching audiences in a targeted and cost-effective manner. Gay and bisexual men have long been early adopters of technology and the use of the technology by gay and bisexual men, and other men who have sex...

With 313 million monthly active users, Twitter is the fourth largest social media platform after Facebook, YouTube and Instagram. Both organic and paid content thrive on Twitter and can be used together or independently as part of a successful social media strategy. This module will look at the...

Reaching out to communities in digital spaces is also known as online outreach or online fieldwork. The purpose of online outreach is to provide an array of services in digital meeting places where men who have sex with men (MSM) commonly spend time. Outreach work in digital communities can be...

With over a billion active users1, YouTube2 is the second largest search engine in the world, reaching more 18 to 49-year-olds than any cable network in the US. Using YouTube for HIV prevention offers global access to MSM and provides a unique opportunity to reach people who may not be reachable...

With 1.23 billion active users, Facebook is one of the cheapest and most efficient platforms for HIV prevention, but it is also one of the most competitive. This means that having an understanding of how to best optimise content and target key MSM populations is crucial to the success of any...

Smartphones have revolutionised many aspects of our lives, and the way men who have sex with men (MSM) arrange sexual encounters has drastically changed. MSM have been early adopters of location-based dating apps and MSM applications such as Grindr, Hornet and Planetromeo predate most dating...

Men who have sex with men (MSM) have remained a group who, in the European Union (EU) and European Economic Area (EEA), have been impacted disproportionately by high rates of sexually transmitted infections (STIs), including HIV, over the last 30 years. Over this crucial period, we have seen...

This ECDC evidence brief summarises key issues and priorities for action in Europe. It draws on country data reported to ECDC for Dublin Declaration monitoring and UNAIDS global reporting in 2012 and 2014 and surveillance data reported by countries to ECDC and WHO Europe since 2004.