Kimball [1990] developps a theory of prudence isomorphic to Pratt [1964] and Arrow [1965] theory of risk aversion. Nevertheless, if the Arrow-Pratt risk aversion index determines behavior in risk, it is not always the case for prudence. Moreover, concept of prudence and precautionary behavior...

We derive a family of probabilistic choice models including the multinomial logit model, from a microeconomic model in which the decision maker has to make some effort in order to avoid mistakes when implementing any desired outcome. The disutility of this effort enters the decision maker's goal...