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Will they take this offer? : a machine learning price elasticity model for predicting upselling acceptance of premium airline seating
Thirumuruganathan, Saravanan; Al Emadi, Noora; Jung, … - In: Information & management : the internat. journal of … 60 (2023) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10014303430
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How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni; Mustak, Mekhail; Sufyan, Muhammad; … - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail; Salminen, Joni; Mäntymäki, Matti; … - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468822