Most of the enterprises of the World belong to the class of microenterprises and thus, the contributions of microenterprises to the national economic growth and development of the countries are not ignorable. Establishing a microenterprise does not involve the huge formalities and substantial...

Most of the enterprises of the World belong to the class of microenterprises and thus, the contributions of microenterprises to the national economic growth and development of the countries are not ignorable. Establishing a microenterprise does not involve the huge formalities and substantial...

Purpose – The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/approach – Using descriptive observations, the promotional tools and practices used by the prominent conventional banks were...

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim...