Similar Search Results

Consumer response towards personalised pricing strategies in online marketing

Victor, Vijay; Nathan, Robert Jeyakumar; Fekete-Farkas, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 223-265

Persistent link: https://www.econbiz.de/10012693530

Electronic commerce for home-based businesses in emerging and developed economy

Nathan, Robert Jeyakumar; Victor, Vijay; Gan, Chin Lay; … - In: Eurasian business review 9 (2019) 4, pp. 463-483

Persistent link: https://www.econbiz.de/10012144791

Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs

Mohammed Enshassi; Nathan, Robert Jeyakumar; Soekmawati; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-14

Artificial Intelligence (AI) offers significant benefits for organizations by resolving various issues, but its adoption is not always smooth, particularly for small and medium enterprises (SMEs) with limited budgets. While the drivers and barriers to AI adoption have been extensively studied,...

Persistent link: https://www.econbiz.de/10015412043

Conceptual framework for the adoption of Islamic retail banking services in Malaysia

Thambiah, Seethaletchumy; Uchenna Cyril Eze; Khong Sin Tan - In: Issues in Islamic banking, (pp. 69-82). 2016

Persistent link: https://www.econbiz.de/10011522345

An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia

Nathan, Robert Jeyakumar; Chiun, Desmond Chong Fook; … - In: Handbook of research on leveraging consumer psychology …, (pp. 1-15). 2017

Persistent link: https://www.econbiz.de/10011528805