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Consumer behavior during and post-COVID-19 in Indonesia and Malaysia
Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe; … - In: COVID-19 and the Evolving Business Environment in Asia …, (pp. 205-233). 2022
Persistent link: https://www.econbiz.de/10013284070
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Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping; Soo Yeong Ewe; Teh, Pei-Lee - In: Emerging Technologies in Business : Innovation …, (pp. 129-149). 2024
Persistent link: https://www.econbiz.de/10014532284
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Case 1: resilience and recovery in the tourism industry during COVID-19
Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 9-22). 2024
Persistent link: https://www.econbiz.de/10014528077
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Case 5: Tesla's entry and the evolving dynamics of the electric vehicle market in Malaysia
Yee Qin Lee; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 63-78). 2024
Persistent link: https://www.econbiz.de/10014528101
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Ikea Malaysia and the Halal food crisis
Mutum, Dilip S.; Ghazali, Ezlika M. - In: Marketing cases from emerging markets, (pp. 31-33). 2014
Persistent link: https://www.econbiz.de/10010188851
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An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors
Ishak, Nor Khomar; Mutum, Dilip; Ghazali, Ezlika; Fan, … - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 41-56
Persistent link: https://www.econbiz.de/10003855280
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Graduate versus non-graduate entrepreneurs in urban Malaysia : some insights into entrepreneurial personality, company and family background differences
Othman, Md. Nor; Ghazali, Ezlika; Sung, Yeoh Sung - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 57-76
Persistent link: https://www.econbiz.de/10003855281