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Consumer behavior during and post-COVID-19 in Indonesia and Malaysia

Tjiptono, Fandy; Khan, Ghazala; Soo Yeong Ewe; … - In: COVID-19 and the Evolving Business Environment in Asia …, (pp. 205-233). 2022

Persistent link: https://www.econbiz.de/10013284070

Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia

Ho, Helen Hui Ping; Soo Yeong Ewe; Teh, Pei-Lee - In: Emerging Technologies in Business : Innovation …, (pp. 129-149). 2024

Persistent link: https://www.econbiz.de/10014532284

Case 5: Tesla's entry and the evolving dynamics of the electric vehicle market in Malaysia

Yee Qin Lee; Soo Yeong Ewe - In: Marketing Case Studies in Emerging Markets : …, (pp. 63-78). 2024

Persistent link: https://www.econbiz.de/10014528101

Chapter 10 Generation Z in Malaysia: The Four ‘E’ Generation

Tjiptono, Fandy; Khan, Ghazala; Yeong, Ewe Soo; … - In: The new generation Z in Asia : dynamics, differences, …, (pp. 149-163). 2020

Generation Z in Malaysia is currently the largest age group representing 29% of the overall population, with a monthly disposable income of US$327 million. The Malaysian Generation Z is an electronically engaged generation and is heavily dependent on their smartphones and social media, spending...

Persistent link: https://www.econbiz.de/10015089726

Motivations to engage in eWom among Muslim tourists : a study of inbound Muslim tourists to Malaysia

Khan, Ghazala; Khan, Faiza - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10011720982

An investigation of motivations to engage in eWom among inbound Muslim tourists to Malaysia

Khan, Ghazala; Khan, Faiza - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 22-37

Persistent link: https://www.econbiz.de/10011616449

The role of packaging and labelling in determining "halalness" : an exploratory study of Muslims in two countries

Khan, Ghazala; Khan, Faiza - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 85-99

Persistent link: https://www.econbiz.de/10011803238

Stakeholder salience and environmental stewardship among hotels in Malaysia

Rassiah, Puspavathy; Mohd Nasir, Norita; Khan, Ghazala; … - In: Sustainability Accounting, Management and Policy Journal 13 (2022) 5, pp. 1201-1228

Purpose This study aims to investigate the influence and impacts of stakeholders on the awareness and attitudes towards environmental management practices (EMPs) among hotel managers in Malaysia. Design/methodology/approach A total of 159 hotel managers participated in the survey. Structural...

Persistent link: https://www.econbiz.de/10015006141