Purpose – The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase satisfaction. Design/methodology/approach – In total, 1,300 questionnaires were distributed and collected...

Purpose – The purpose of this paper is to focus on testing hypotheses derived from theories presented by leading scholars regarding possible sources of differences in reliability coefficients, using cross-sectional data from Japan and Malaysia. Design/methodology/approach – A survey was...

Purpose – The purpose of this paper is to address the globalisation/culture issue by comparing two Asian countries in which there has been limited prior research regarding their respective supermarket industries, namely, Singapore and Malaysia. Design/methodology/approach – The research...

Purpose – This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions. Design/methodology/approach – This paper tests these effects based on relevant theories in the...

Purpose – The purpose of this paper is to gauge the extent to which public enterprises in Malaysia demonstrate entrepreneurial orientation. Design/methodology/approach – A face‐to‐face survey was initiated to obtain data directly from top management of public enterprises. Findings –...

Purpose – The purpose of this paper is to gauge the extent to which government‐linked companies in Malaysia demonstrate corporate entrepreneurship activities. Design/methodology/approach – To achieve the objectives of the study, data was solicited directly from top management through face...

Purpose – This article aims to explore attitudinal and behavioural differences between target and non‐target groups of ethnic advertisements. It seeks to expand the existing body of knowledge by investigating these differences from the perspective of young consumers in an Eastern context....

Purpose – The purpose of this paper is to investigate the Malaysian Malays attitude towards offensive advertising and the reasons that make these advertisements offensive. This paper aims to explore the role of religiosity on attitudes towards controversial advertisements and the reasons why...