In recent years, an understanding of how to effectively manage customer experience has become an important topic for both academicians and practitioners. In essence, how to manage customers' experiences at every business contact point is a critical element for increasing the likelihood of a...

Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main purposes: (1) to investigate the impacts of selected...