Narrow search
Showing 1 - 6 of 6
Cover Image
Researach in industrial marketing : the managerial approach compared with the network approach
Tikkanen, Henrikki - 1995
Persistent link: https://www.econbiz.de/10000932348
Cover Image
Strategy and business history rejoined : how and why strategic management concepts took over business history
Lamberg, Juha-Antti; Ojala, Jari; Gustafsson, Jan-Peter - In: Business history 64 (2022) 6, pp. 1011-1039
Persistent link: https://www.econbiz.de/10013363320
Cover Image
Evolving management ideas
Seeck, Hannele; Lamberg, Juha-antti - In: The Oxford handbook of management ideas. 2019
Persistent link: https://www.econbiz.de/10012884807
Cover Image
The anatomy and causal structure of a corporate myth : Nokia by the book
Lamberg, Juha-Antti; Laukia, Arjo; Ojala, Jari - In: Management & organizational history : MOH 9 (2014) 3, pp. 235-255
Persistent link: https://www.econbiz.de/10010385693
Cover Image
"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research
Hietanen, Joel; Sihvonen, Antti; Tikkanen, Henrikki; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010408199
Cover Image
Adoption of corporate branding by managers : case of a Nordic business-to-business company
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 80-91
Persistent link: https://www.econbiz.de/10003763486