Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

Although the concept of corporate identity (CI) has been of interest to marketing practitioners for the last three decades, only recently has it attracted the serious attention of marketing academics such as Dacin and Brown (2002) who have defined CI as “…..those intended characteristics of...

This article reviews the literature which has focused on the area of corporate identity management. In particular it addresses the development of corporate identity management. Recent developments have led the writer to postulate two parts. Firstly, the literature on corporate identity...

This paper proposes a conceptual model that examines corporate identity (CI) of an organization through the lenses of identity, image and reputation. It reviews the literature that explains the tangible and non-tangible aspects of an organization as a form of CI and traces the development and...

The objective of this article is to compare the verbal (marketing, communications, strategic management schools) and visual (design schools) models of corporate identity management. This is done with a view to understand where the area can add leverage to the competitive capability of the...