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Interdependences are a feature of business markets that are difficult to overlook. They have always been vital components of business markets, but now appear to be growing; or it may simply be that we are now more attentive to the phenomenon. Companies are increasingly dependent on suppliers,...
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The issue dealt with in this chapter is the role of management in developing and maintaining business relationships among companies. Interdependent business network structures result from interactions in dyads between single actors and interactions among all involved actors collectively....
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