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Marketing management
Winer, Russell S. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004892624
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Marketing management
Winer, Russell S. - 2004 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004782016
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Analysis for marketing planning
Lehmann, Donald R. - 2008 - 7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004899196
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Marketing management
Winer, Russell S.; Dhar, Ravi - 2011 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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Analysis for marketing planning
Lehmann, Donald R. - 2005 - 6. ed.
Persistent link: https://www.econbiz.de/10004817407