Subjects the assumptions and prescriptions of the “integration” literature to critical scrutiny. Teases out the distinctive basis of its appeal compared with earlier communication management literature. Finds that, although perhaps not entirely new, issues of “integration” have because...

How do we, as management researchers, develop novel theoretical contributions, and potentially break new ground, in management studies? To address this question, we review previous methodological work on theorizing and advance a typology of the reasoning processes that underlie theoretical...