`The authors bring a spark of vitality and life to an area that could be cynically viewed as a series of conflicting fads and fashions..I would recommend anyone in the process of reviewing or designing an entrepreneurship development course to consider the benefits that this book would bring to...

Marketing has traditionally deployed the rhetoric of consumer sovereignty and the efficiency of market relations to legitimize its role as an academic discipline and as a management practice. Draws on theoretical reflections and empirical field work in financial services to question elements of...