The organizational experience that members of the founding teambring to new ventures can influence how new business opportunitiesare pursued and their ultimate success; and yet, little is knownabout how the importance of such experience varies acrossentrepreneurial contexts. In this...

While sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which sports sponsorship decisions are made. Using a survey of sponsorship decision makers in North America and Australia,...