Sponsored search advertising has emerged as an important and significant forum for advertisers, accounting for 40% of all advertising spending online. The unique features of sponsored search advertising - the nature of consumer search as well as the pricing mechanisms employed - differentiate it...

The growth of the Internet and other digitization technologies has enabled the unbundling of the physical and information components of the value chain and has led to an explosion of information made available to consumers. Understanding the implications of this new informational landscape for...

In this paper we study the integration of Model Management and Hypertext systems toproduce a Hyper Model Management System (HMMS). Model Management Systems constitutea class of software that is designed to support the construction, storage, retrieval, anduse of models in the context of decision...

In this paper we study the integration of ModelManagement and Hypertext systems to produce a HyperModel Management System (HMMS). Model ManagementSystems constitute a class of software thatis designed to support the construction, storage, retrieval,and use of models in the context of...